Hi! Welcome to my blog. I am a major foodie, with a haphazard cooking philosophy, currently making that transition from cooking and baking for friends and family to 'wonder if I could make this my career'. Follow me for recipes, the outcomes of a few experiments, and general lovely foodiness. Opinions, reviews and recommendations are all my own.

Sunday, 27 April 2014

The Pantry Door Sunday Update - April 27th

As promised, here is a glimpse of what we've been up to this week! As our first official month of trading draws to a close, I am feeling really positive about the progress we have made. Gary and I have had a lot of discussions about the best way to approach turning this cake decorating malarkey into a business. The two key objectives for our first year are to test whether people are prepared to pay the full price for our product (it seems that yes they are!) and to see how it fits in and around my day job, which to be fair, has to take priority as it is what pays the bills. To this end we agreed not to advertise or seek out business, but just to build a reputation and customer base built on recommendation. 

We have forecast a modest 6 cakes per month - roughly what I'd been doing for friends before we turned into a business. This month we surpassed that and delivered 8 cakes. For May we have 16 booked. Yikes! We are already taking orders 6 - 8 months in advance, people I've never heard of are contacting me to order cakes, so the recommendation plan must be working! This next month will be really testing, as not only do we have so many cake orders, but my day job commitments this month are pretty huge and require a lot of travel too. That being said, some of the requests are epic, and there are going to be some really great designs to share! 

And talking of sharing, here is this week's offering... a chocolate Mini Cooper, and an Oreo flavoured Oreo cake for a lover of - you guessed it - Oreos! 

Thanks for reading - next week's projects include a classic sci-fi series, an even more classic movie, and my forth wedding cake! 

Happy Sunday! xx


  1. Well done, that is such fantastic news! Pretty soon you'll give up your day job, mark my words. Wishing you good things!

    1. Thank Lucy! After the week I've had I'm ready to give it up now! Haha! Thank you so much for the support and the wishes! :-) xx

  2. That's brilliant to hear the business is taking off so much. Word of mouth is such a powerful marketing tool!

    1. Thanks Kate! I think I'm starting to find a routine, and yes - I'm starting to get orders from people I've never met, and I'm not advertising so someone somewhere must be saying something nice! xx


Hi! Thank you so much for taking the time to read my blog! I'd love to hear your thoughts, so please leave me a comment - I always try to reply as soon as possible.

You can also find me on;
Facebook: www.facebook.com/pantrydoor
Twitter: @ThePantryDoor1
Pinterest: thepantrydoor